Subscription Acquisition &
Retention Models

Role: MarTech & Acquisition Lead | Scope: Game of Thrones Premiere Infrastructure | Core Tech: Predictive Modeling & Analytics Logic

  • Launching a premium standalone streaming platform required scaling digital customer acquisition under intense, immediate global volume while protecting subscriber retention post-conversion.

  • Designed and deployed the end-to-end data tracking pipelines, analytics systems, and rigid data classification logic for the OOP/Streaming platform launch. Built and optimized predictive behavioral models integrated with down-stream omni-channel automated campaigns.

  • Powered the high-profile digital customer acquisition strategy for the Major Broadcast premiere, successfully driving an immediate 25% increase in active subscriber retention within 90 days of deployment.

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Unifying Global Customer Intelligence