Unifying Global Customer Intelligence

Role: Enterprise Architecture Lead | Scope: 200+ Global Cross-Functional Teams | Core Tech: Marketing Automation Consolidation

  • Managing customer communication across a global footprint resulted in massive data fragmentation, with 8 disparate marketing automation platforms operating in silos, causing extreme operational overhead and disjointed customer journeys.

  • Directed a multi-phase structural consolidation strategy across 200 global cross-functional teams, systematically migrating legacy data streams into a single, unified enterprise customer intelligence engine. Engineered new commercial business unit customer journeys driven by real-time interaction pipelines.

  • Achieved complete ecosystem consolidation, drastically reducing annual software overhead while building a unified customer profile framework that sustained elite commercial value realization and premium retention metrics.

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